21% lower CPA, 45% more conversions →
    David Kloeber

    David Kloeber Consulting

    Melbourne SEO Freelancer & Digital Marketing Consultant

    Hi, I'm David! An experienced SEO Freelancer with a strong background in paid search, paid social and Digital Marketing. I help businesses across Australia and New Zealand with data-driven strategies to hit performance targets.

    About Me

    I'm David Kloeber, a Melbourne-based performance marketing specialist with over a decade of experience optimising paid search, SEO, and paid social campaigns for B2B and e-commerce brands.

    My approach is simple: clean data, rigorous testing, and transparent reporting. I focus on the mechanics that actually move CPA, ROAS, and qualified pipeline–without the fluff or vanity metrics.

    Whether you need a full-scale Google Ads agency overhaul, technical SEO fixes, or measurement infrastructure that your team can trust, I bring hands-on execution and strategic clarity to every engagement.

    Trusted by

    teams and organisations I work with

    SpinTel
    Latrobe Community Health Service
    Country Care Group
    Madewell Products
    Jacaranda
    Wiley
    SpinTel
    Latrobe Community Health Service
    Country Care Group
    Madewell Products
    Jacaranda
    Wiley
    SpinTel
    Latrobe Community Health Service
    Country Care Group
    Madewell Products
    Jacaranda
    Wiley
    Omni Group
    Country Road Group
    Streamtime
    Goldie + Ace
    Fizz Kidz
    National Theatre
    Omni Group
    Country Road Group
    Streamtime
    Goldie + Ace
    Fizz Kidz
    National Theatre
    Omni Group
    Country Road Group
    Streamtime
    Goldie + Ace
    Fizz Kidz
    National Theatre
    Little Red Trucks
    National Ballet School
    Switch Supply
    Teavision
    SpinTel
    Latrobe Community Health Service
    Little Red Trucks
    National Ballet School
    Switch Supply
    Teavision
    SpinTel
    Latrobe Community Health Service
    Little Red Trucks
    National Ballet School
    Switch Supply
    Teavision
    SpinTel
    Latrobe Community Health Service

    Core Services

    Comprehensive solutions to drive measurable growth across paid and organic channels.

    Google Ads

    Paid Search Management & Audits

    I'll restructure your accounts, tighten query control, add PMax guardrails, and run rigorous tests to hit your CPA/ROAS targets. As an experienced Google Ads specialist, I provide hands-on management you can rely on. Free comprehensive audits available.

    What I can offer

    • •Account & campaign architecture (SKAG‑lite, negatives, query mapping)
    • •PMax guardrails, brand isolation, budget pacing & anomaly alerts
    • •Ad assets & landing page testing with crisp readouts
    • •Free Google Ads audits: structure, queries, budgets, tracking

    Expected outcomes

    • →Lower CPA/ROAS volatility
    • →Faster testing cycles
    • →Cleaner intent coverage
    Learn more →
    Request an Audit →

    SEO & GEO

    Organic & AI Search Optimisation

    I'll fix technical issues, optimise your site architecture, and build content strategies that win intent across search and AI overviews. No fluff—just reliable, hands-on SEO expertise that delivers qualified organic traffic.

    What I can offer

    • •Technical SEO (crawl, speed budgets, sitemaps, structured data)
    • •Information architecture and intent mapping
    • •Editorial playbooks and local SEO ops
    • •AI overview resilience (FAQ, schema, freshness)

    Expected outcomes

    • →More qualified organic traffic
    • →Coverage across product & location terms
    Learn more →

    Meta & LinkedIn Ads

    Paid Social Management

    I'll design your audiences, test offers, iterate on creative, and measure your full funnel to drive qualified pipeline. As a hands-on paid social consultant, I help you reach the right prospects with messages that convert.

    What I can offer

    • •ICP & audience seeds, creative hypotheses, message‑market fit
    • •Offer & format testing (lead gen, traffic, remarketing)
    • •Full‑funnel measurement & sales feedback loop

    Expected outcomes

    • →More SQOs
    • →Shorter time‑to‑first‑meeting
    Learn more →

    Questions about which service is right for you?

    Supporting Capabilities

    Technical infrastructure and measurement systems that power sustainable growth.

    Google Analytics & Tag Manager

    Advanced Web Analytics & Conversion Tracking

    I'll set up clean GA4 schemas, server-side tagging, consent mode, lead quality scoring, and robust channel mapping. Get reliable analytics infrastructure you can trust for confident decision-making.

    What I can offer

    • •Event schemas & parameters, channel grouping hygiene
    • •Server‑side tagging & consent mode configuration
    • •Lead quality scoring & CRM loop

    Expected outcomes

    • →Reliable data
    • →Confident decisions
    Learn more →

    Server-Side Tracking

    Privacy-First Data Infrastructure

    I'll build robust server-side tracking infrastructure that restores data accuracy, improves ad performance, and ensures you meet Australian Privacy Principles (APPs) ahead of the 2026 reforms.

    What I can offer

    • •GTM Server Container & cloud infrastructure setup
    • •Meta CAPI, GA4 & Google Ads Enhanced Conversions migration
    • •PII filtering & consent-based data redaction

    Expected outcomes

    • →20-30% more conversion data
    • →Privacy compliance
    Learn more →

    CRM Setup & Integration Support

    HubSpot, Monday, etc.

    I'll build your source-of-truth setup, define lifecycle stages, connect attribution end-to-end, and hand off automation to your sales stack. Easy to work with, experienced with the platforms you use daily.

    What I can offer

    • •Lifecycle design & stage definitions
    • •Attribution & UTM integrity end‑to‑end
    • •Automation hand‑off & reporting schemas

    Expected outcomes

    • →Cleaner pipeline
    • →Sales‑marketing alignment
    Learn more →

    Landing Pages & Microsites

    Conversion Rate Optimisation & Web Development Support

    I'll build fast, conversion-optimised landing pages with clean tracking, speed budgets, and reusable components. Get a reliable consultant who delivers high-performing pages that integrate seamlessly with your campaigns.

    What I can offer

    • •Heuristic CRO & speed budgets
    • •Design systems & component libraries
    • •Clean tracking & experimentation hooks

    Expected outcomes

    • →Higher conversion rate
    • →Faster iteration
    Learn more →

    Real‑Time Dashboards & Reporting

    Looker Studio, Supermetrics, Ahrefs, etc.

    I'll create live dashboards that blend your data sources with pacing, anomaly flags, and stakeholder-ready views for Search, Social, and SEO. Get clear visibility and save hours on manual reporting.

    What I can offer

    • •Blended data views & pacing
    • •Anomaly detection & alerting
    • •Stakeholder‑ready snapshots

    Expected outcomes

    • →Clarity
    • →Less manual reporting
    Learn more →

    Vibe Coder

    AI-Powered Development

    I build microsites, internal tools, automation flows, and MVPs using AI-powered development with Lovable, Claude, ChatGPT, and Gemini. Fast, cost-effective, and tailored to your business needs.

    What I can offer

    • •Microsites & campaign landing pages
    • •Internal tools & dashboards
    • •Automation flows (Make, Zapier, n8n)

    Expected outcomes

    • →10x faster delivery
    • →Project-based pricing
    Learn more →

    Client Testimonials

    What clients say about working with me.

    Philipp Hockenberger
    Philipp Hockenberger
    Brand Manager at Hofbrauhaus Melbourne

    Great professional to work with. We were looking for someone to take over our Google strategy in terms of ads management and overall consulting on all things Google related. The only thing we regret is not approaching David earlier. We saw some excellent results in both cost reduction and lead generation for our restaurant. David is always available for questions and very detailed in his responses and great reporting.

    Talia Meltzer
    Talia Meltzer
    Managing Director at Fizz Kidz

    I had the pleasure of working with David on our company's SEO, and he was absolutely fantastic! He significantly improved our rankings and overall visibility. His expertise and strategies brought great results, and we saw a clear boost in organic traffic. David is professional, knowledgeable, and a true expert in his field. I would definitely work with him again and highly recommend him to anyone looking to improve their SEO.

    Kerolos Kodous
    Kerolos Kodous
    COO at Madewell Products

    David has been working with Madewell Products for the past three years. As our trusted advisor and Head of Digital, David has played an instrumental role in driving significant growth, especially in our digital marketing efforts. His expertise in paid search, SEO, web development and analytics consistently delivered measurable results, allowing us to exceed our targets year after year. David's strategic approach and proactive communication have made him an invaluable partner, and I couldn't recommend him more highly!

    Looking for an agency?

    Google Ads Agency Melbourne

    Get expert PPC management with transparent reporting and proven results. Free Google Ads audit included.

    Learn More →
    ✓Melbourne-based expertise
    ✓Direct senior-level access
    ✓Free comprehensive audit
    Google Australia Official Case Study

    SpinTel achieves 21% lower CPA and 45% growth in conversions with Google Ads

    How a leading Australian ISP scaled customer acquisition with Google Ads Performance Max while improving efficiency across the board.

    45%
    More Conversions
    21%
    Lower CPA
    119%
    Growth in Value
    Read Full Case Study →Discuss Your Project

    Recent Articles

    Insights on performance marketing, analytics, and growth strategy.

    SEOReactDevelopmentNew

    Here's How I Made Lovable SEO-Friendly with Static Site Generation (SSG)

    React apps are fast and interactive - but search engines struggle with client-side rendering. Here's the custom SSG solution I built to get proper SEO without abandoning the Lovable platform.

    By David Kloeber
    AnalyticsPrivacyAttribution

    The Definitive Guide to Digital Analytics and Attribution in 2026

    Navigating the Australian landscape: GA4 behavioral modeling, Enhanced Conversions, Meta CAPI, and Privacy Act compliance.

    By David Kloeber
    Google AdsPaid Search

    Query Mapping: The Underrated Google Ads Tactic

    Most advertisers miss intent signals in their search query data. Here's a systematic approach to capture and categorize queries for better campaign structure.

    By David Kloeber
    AnalyticsTracking

    GA4 Server-Side Tagging: Why It Matters Now

    Privacy changes are making client-side tracking less reliable. Learn how server-side tagging improves data accuracy and future-proofs your measurement.

    By David Kloeber
    Google AdsPMax

    Performance Max Guardrails: Control Without Limits

    PMax campaigns can burn budget fast. These guardrails help you maintain control while still leveraging Google's automation effectively.

    By David Kloeber

    Frequently Asked Questions

    Common questions about working together