Melbourne Analytics Expert
Melbourne-Based Google Analytics & Google Tag Manager Freelancer
Advanced Web Analytics & Conversion Tracking
- Independent senior consultant, no outsourcing
- GA4, GTM, server-side tagging & consent mode expertise
- No lock-in contracts, flexible engagement
- You work directly with me, no account managers
- Ongoing retainer or once-off project work
Overview
GA4 schemas, server-side tagging, consent mode, lead quality scoring, and robust channel mapping.
Accurate data is the foundation of every good marketing decision. I build measurement systems that capture what matters, handle privacy constraints gracefully, and give you confidence in your attribution.
I conduct comprehensive Google Analytics 4 audits to identify tracking gaps, implementation errors, and data quality issues that could be affecting your decision-making. From event schema validation to conversion tracking verification, I ensure your GA4 setup is capturing accurate, actionable data.
What I Can Offer
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Google Analytics 4 Audits
Comprehensive GA4 account reviews covering event tracking accuracy, conversion setup, data collection quality, and implementation best practices. I identify gaps in your measurement strategy and provide actionable recommendations to improve data reliability.
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Custom Looker Studio Dashboards
Tailored reporting dashboards that bring together data from multiple sources–Meta Ads, LinkedIn Ads, Google Search Console, Google Ads, your CRM, and more–into a single, easy-to-understand view. Perfect for businesses and teams who need cross-platform insights without the manual work.
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Event Schemas & Channel Grouping
Clean event taxonomies, custom parameters, and channel grouping hygiene so your reports make sense.
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Server-Side Tagging & Consent Mode
Future-proof your data collection with server-side GTM and privacy-compliant tracking setups.
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Lead Quality Scoring & CRM Integration
Close the loop between marketing data and sales outcomes with quality scoring and CRM feedback.
Expected Outcomes
- →Reliable, accurate data you can trust
- →Confident decision-making backed by clean attribution
Ready to fix your analytics?
Let's build a measurement system you can rely on.
Trusted by
teams and organisations I work with
