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SpinTel achieves 21% lower CPA and 45% growth in conversions with Performance Max
Leading Australian ISP scales customer acquisition with Google Ads while improving efficiency
The Challenge
When SpinTel approached me, they were facing a critical growth challenge. As a leading independent internet service provider offering NBN, wireless internet, and mobile plans across Australia, their Google Ads performance campaigns had hit a ceiling.
The business was struggling to find new customers efficiently, and they needed to optimise and expand their Google Ads investment to reach more high-intent audiences across other Google channels.
How I Approached This
I worked with SpinTel to expand beyond their existing Search and Display campaigns. Together, we launched Google Ads Performance Max campaigns with audience- and keyword-driven asset groups, creating a structured test-and-learn approach for scaling.
The Strategy
My approach focused on translating Google Ads strategy into scalable growth. I deployed Performance Max correctly from the start, ensuring efficiency improvements while accelerating growth. This success caught Google Australia's attention, leading to this official case study.
"With Performance Max, we've seen a step-change in results. Our CPA immediately improved, and we're welcoming more new customers than ever, allowing us to scale far quicker than forecasted. The quality of those customers has also lifted, with conversion value up significantly year on year. It's not just growth in numbers; it's growth in value."
The Results We Achieved
The introduction of Google Ads Performance Max delivered immediate and measurable impact. We achieved a 45% growth in conversions, while overall conversion value surged by 119%, reflecting not only more customers but also higher-value ones.
At the same time, I helped reduce cost-per-acquisition (CPA) by 21%, proving that SpinTel could scale into new search themes and audiences while maintaining and even improving efficiency.
Want similar results for your business?
Let's discuss how Google Ads Performance Max and structured campaign management can drive growth for your business.