Articles
Practical insights on Google Ads, SEO, analytics, and digital marketing strategy.
Here's How I Made Lovable SEO-Friendly with Static Site Generation (SSG)
A complete guide to implementing custom SSG in Lovable for better SEO, including a ready-to-use prompt.
The Definitive Guide to Digital Analytics and Attribution in 2026
Navigating the Australian landscape: GA4 behavioral modeling, Enhanced Conversions, Meta CAPI, and Privacy Act compliance.
Query Mapping: The Underrated Google Ads Tactic
Most advertisers miss intent signals in their search query data. Here's a systematic approach to capture and categorize queries for better campaign structure.
GA4 Server-Side Tagging: Why It Matters Now
Privacy changes are making client-side tracking less reliable. Learn how server-side tagging improves data accuracy and future-proofs your measurement.
Performance Max Guardrails: Control Without Limits
PMax campaigns can burn budget fast. These guardrails help you maintain control while still leveraging Google's automation effectively.