I’m a Senior SEO and Paid Search (Google Ads) Specialist with 9+ years of experience across both client and agency side with strengths in

  • technical Search and Front End Optimisation (site menu and content structure, Schema.org markup implementation, PR/backlink outreach campaigns and page loading speed optimisation)
  • technical project management (user testing, training and technical documentation creation)
  • assistance in content creation (comprehensive keyword and SERPs research, additional copywriting, audit for searcher’s intent)
  • Google Ads account auditing
  • Advanced Google Analytics and Tag Manager maintenance and management (account setups, audits and custom DataStudio reporting) 
  • multi-regional (local and international) search engine optimisation
  • setting up, auditing and optimising Google Search, Display Retargeting and Shopping Ads accounts including automated CPL/CPS measuring
  • dynamic content landing pages for organic, paid search or social ad campaigns
  • Conversion Rate Optimisation (A/B and user behaviour testing through Google Optimize, HubSpot & Hotjar)

Currently living and working from Frankston as an SEO Director with an amazing team at Spicy Web with clients in Australia, New Zealand and Europe.