Senior SEO & Paid Search Specialist in Melbourne

I’m a Senior SEO and Paid Search (PPC) Specialist with 7+ years of experience across both client and agency side with strengths in

  • technical Search and Front End Optimisation (site structure, Schema markup implementation, backlink outreach campaigns and cloud CDN server optimisation)
  • project management (training and technical documentation creation)
  • assiting in content creation (comprehensive keyword research, additional copywriting, optimising content for searcher’s intent)
  • Google Analytics and Tag Manager (account set ups, audits, tracking code implementation and container tag setup) 
  • multi-regional (local and international) search engine optimisation
  • setting up, auditing and optimising Google Search, Display Retargeting and Shopping Ads accounts including automated CPL/CPS measuring
  • dynamic content landing pages for paid search or social ad campaigns
  • Conversion Rate Optimisation (A/B and user behavior testing through Google Optimize, HubSpot, Inspectlet & Hotjar)

Currently living and working from Frankston as an SEO Director with an amazing team at Spicy Web for clients in Australia, New Zealand and Europe.