Are you looking for a Google Ads consultant to audit your existing campaigns, strategy or performances? Look no further, I’m here to help!
Running a profitable ads account needs a lot of attention, a firm strategy and a solid set up. Ad account settings, ad types, bidding strategies, keyword match types or performance metrics – nothing stays the same for long! Automation can only drive healthy growth if it is driven by accurate data, intent and achievable goals.
The most common problems I come across when auditing accounts
- Campaigns are not profitable and bleeding money (Pheew, where do I start…)
- The current account has issues with privacy regulations, using outdated ad type formats, bidding strategy and can’t keep up with competitor moves
- No real-time reporting with clear metrics and dimensions available
- Severe data inaccuracy (missing conversion and key events tracking)
- No or insufficient 1st-party data collection (e.g. through CRMs, meaningful and dynamic conversion tracking, offline conversions, product level or shopping cart data)
- Missing product feed hygiene and best practices
- Leaning too early towards bid automation and low quality audience signals
- Low quality ad copy and assets (some clearly have never searched themselves…)
- Ad account structure and campaign goals don’t match business objectives (ouch!)
What do my ad account audits cover?
- Ad Account Structure & Health
Checking for policy violations, outdated ad types or a hard to maintain ad account structure. - Keywords
Evaluating keyword relevance, performance, and opportunities for expansion or refinement. - Ad Copy
Analyzing ad creatives and messaging to enhance click-through rates and ad relevance. - Bidding Strategy
Examining your bidding strategies to ensure they align with your campaign objectives and budget. - Quality Score & Ad Rank Evaluation
Investigating Quality Score as well as Ad Rank metrics to identify areas for improvement in ad relevance, landing page experience, and expected click-through rate (CTR). - Conversion Tracking Accuracy
Ensuring that your conversion tracking is set up correctly and providing reliable data to Google Ads, Google Analytics and your CRM/Reporting Tools. - Competition
Reviewing your campaign-level insights of your performance against competitors to identify strengths and areas for improvement. - Landing Page Experience
Reviewing the effectiveness of your landing pages in terms of design, content, and user experience. - Budgets
Assessing how effectively your budget is being allocated and utilized across campaigns. - Ad Extensions
Analysing the use and performance of your ad extensions to enhance visibility and CTR. - Performances By Device
Examining key performance indicators across different devices to identify optimisation opportunities (i.e. conversion rate vs. costs). - Locations
Assessing performance in different geographic regions to tailor your targeting strategy. - Audience Targeting
Evaluating the effectiveness of your audience targeting options, including demographics, interests, and behaviours. - Click-Through Rate (CTR)
Identifying opportunities to improve CTR and overall campaign performance. - Cost-Per-Conversion Analysis
Reviewing your cost-per-conversion metrics to ensure cost-effectiveness and ROAS optimisation.
Interested? Please reach out via email or phone!
Contact Me
Email me@davidkloeber.com
Call 0432 406 243