Let Me Get The Full Potential Out Of Your Google Ads Account

Are you looking for a Google Ads consultant to audit your existing campaigns, strategy or performances? Look no further, I’m here to help!

Running a profitable ads account needs a lot of attention, a firm strategy and a solid set up. Ad account settings, ad types, bidding strategies, keyword match types or performance metrics – nothing stays the same for long! Automation can only drive healthy growth if it is driven by accurate data, intent and achievable goals.

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The most common problems I come across when auditing accounts

  • Campaigns are not profitable and bleeding money (Pheew, where do I start…)
  • The current account has issues with privacy regulations, using outdated ad type formats, bidding strategy and can’t keep up with competitor moves
  • No real-time reporting with clear metrics and dimensions available
  • Severe data inaccuracy (missing conversion and key events tracking)
  • No or insufficient 1st-party data collection (e.g. through CRMs, meaningful and dynamic conversion tracking, offline conversions, product level or shopping cart data)
  • Missing product feed hygiene and best practices
  • Leaning too early towards bid automation and low quality audience signals 
  • Low quality ad copy and assets (some clearly have never searched themselves…)
  • Ad account structure and campaign goals don’t match business objectives (ouch!)

What do my ad account audits cover?

  1. Ad Account Structure & Health
    Checking for policy violations, outdated ad types or a hard to maintain ad account structure.
  2. Keywords
    Evaluating keyword relevance, performance, and opportunities for expansion or refinement.
  3. Ad Copy
    Analyzing ad creatives and messaging to enhance click-through rates and ad relevance.
  4. Bidding Strategy
    Examining your bidding strategies to ensure they align with your campaign objectives and budget.
  5. Quality Score & Ad Rank Evaluation
    Investigating Quality Score as well as Ad Rank metrics to identify areas for improvement in ad relevance, landing page experience, and expected click-through rate (CTR).
  6. Conversion Tracking Accuracy
    Ensuring that your conversion tracking is set up correctly and providing reliable data to Google Ads, Google Analytics and your CRM/Reporting Tools.
  7. Competition
    Reviewing your campaign-level insights of your performance against competitors to identify strengths and areas for improvement.
  8. Landing Page Experience
    Reviewing the effectiveness of your landing pages in terms of design, content, and user experience.
  9. Budgets
    Assessing how effectively your budget is being allocated and utilized across campaigns.
  10. Ad Extensions
    Analysing the use and performance of your ad extensions to enhance visibility and CTR.
  11. Performances By Device
    Examining key performance indicators across different devices to identify optimisation opportunities (i.e. conversion rate vs. costs).
  12. Locations
    Assessing performance in different geographic regions to tailor your targeting strategy.
  13. Audience Targeting
    Evaluating the effectiveness of your audience targeting options, including demographics, interests, and behaviours.
  14. Click-Through Rate (CTR)
    Identifying opportunities to improve CTR and overall campaign performance.
  15. Cost-Per-Conversion Analysis
    Reviewing your cost-per-conversion metrics to ensure cost-effectiveness and ROAS optimisation.

Interested? Please reach out via email or phone!

Contact Me

Request a call back

Email me@davidkloeber.com

Call 0432 406 243