Free Comprehensive Review
Google Ads Audit Service
Uncover wasted spend, fix tracking issues, and identify quick wins in your Google Ads account
- Independent senior consultant, no outsourcing
- Comprehensive review of structure, tracking & performance
- Free audit with actionable recommendations
- You work directly with me, no account managers
- Hundreds of accounts audited across B2B & e-commerce
Why Audit Your Google Ads Account?
Most Google Ads accounts suffer from structural issues, poor query control, tracking gaps, or misaligned bidding strategies. These problems compound over time, quietly eroding performance and inflating costs.
A comprehensive audit reveals what's working, what's broken, and where the quick wins are hiding. Whether you're managing campaigns in-house or working with an agency, an independent review provides clarity and a roadmap for improvement.
I deliver actionable insights—not generic recommendations. Every audit is tailored to your account, your goals, and your business model.
What's Included in the Audit
Account Structure Review
Campaign architecture, ad group organisation, keyword grouping, and negative keyword coverage. I identify structural inefficiencies that dilute performance and increase costs.
Query Mapping & Intent Control
Search query analysis to ensure you're capturing the right intent. I examine match types, query patterns, and negative keyword strategy to eliminate waste.
Performance Max Guardrails
Assessment of PMax campaign setup, asset quality, audience signals, and brand isolation. I ensure Performance Max isn't cannibalising your brand or generic search campaigns.
Conversion Tracking & Data Quality
Verification of conversion tracking implementation, goal setup, attribution models, and data hygiene. Poor tracking = poor decisions.
Budget Allocation & Pacing
Review of how budget is distributed across campaigns, identifying overspend on low performers and missed opportunities in high-converting areas.
Bidding Strategy Assessment
Evaluation of Smart Bidding setup, target CPA/ROAS alignment with business goals, and whether automated strategies have sufficient conversion volume to perform.
Ad Copy & Asset Quality
Analysis of ad strength scores, responsive search ad combinations, asset diversity, and message-market fit across campaigns.
What You'll Receive
- →
Detailed audit document with findings, prioritised recommendations, and action steps
- →
Quick wins list highlighting immediate opportunities to improve performance
- →
Wasted spend analysis showing where budget is being lost to poor targeting or structure
- →
30-minute walkthrough call to discuss findings and answer questions
Who Is This For?
Businesses managing Google Ads in-house who want an expert second opinion on their account structure and strategy.
Companies working with agencies who need independent validation that they're getting value for money.
Marketing managers inheriting existing campaigns who need a clear baseline and roadmap before making changes.
E-commerce and B2B brands spending at least $1,000 per month on Google Ads who want to scale and maximise return on investment/drive new leads.
The Audit Process
Initial Consultation
Quick call or email exchange to understand your business goals, challenges, and access requirements.
Account Access
Grant read-only access to your Google Ads account (I'll guide you through this simple process).
Deep Analysis
Comprehensive review of account structure, performance data, tracking implementation, and optimisation opportunities (typically 5-7 days).
Audit Delivery
Receive detailed audit document with findings, recommendations, and prioritised action plan.
Walkthrough Call
30-minute call to walk through findings, answer questions, and discuss next steps.
Ready to optimise your Google Ads?
Get a free, comprehensive audit of your account—no obligations, no sales pitch.
Request Your Free AuditTrusted by
teams and organisations I work with
