I'm David, your trusted Google Ads Consultant in Melbourne
Ongoing or project-based Google Ads management and account audits from an experienced freelance consultant based right here in our worlds most liveable city.
- Independent, local senior consultant, no outsourcing
- Google Partner certified, direct contact to Google's Sydney team
- No lock-in contracts, 4 weeks notice
- No account managers, you work directly with me
- References available on request, not only case studies
- Ongoing retainer management or once-off project work
Overview
Account restructures, keyword & query control, PMax guardrails, budget pacing, and rigorous testing to hit CPA/ROAS targets.
I take a hands-on approach to Google Ads management, focusing on the fundamentals that drive performance: clean account structure, systematic query analysis, and disciplined testing. Whether you need a full account overhaul or targeted optimisation, I bring clarity to complexity and deliver measurable improvements.
What I Can Offer
Need a fresh set of eyes on your account? Get a free Google Ads audit to identify quick wins and wasted spend.
- •
Account & Campaign Architecture
Search theme based ad group structures, negative keyword strategies, and query mapping to ensure every search gets the right treatment.
- •
PMax Guardrails & Budget Pacing
Brand isolation, budget controls, and anomaly alerts to keep Performance Max campaigns under control while maximizing reach.
- •
Ad Assets & Landing Page Testing
Systematic creative testing with clear readouts, so you know what's working and why.
- •
Comprehensive Audits
Deep-dive reviews of account structure, query data, budget allocation, tracking implementation, and data quality.
Expected Outcomes
- →Lower CPA/ROAS volatility with more predictable performance
- →Faster testing cycles with clearer insights
- →Cleaner intent coverage across your keyword portfolio
SpinTel: 21% lower CPA, 45% more conversions with Google Ads Performance Max
See how a leading Australian ISP scaled customer acquisition with Google Ads while improving efficiency.
Read Case Study →Google Ads Agency or Freelancer?
Choosing between a Google Ads agency and a freelance consultant depends on your business needs, budget, and growth stage. Both have distinct advantages.
Agencies typically offer broader service packages with multiple specialists, while freelancers provide more direct access, personalised attention, and often better value for focused Google Ads work.
But hey, I'm biased. There's a good chance you found me because you wanted an experienced individual, who's local and flexible.
Ready to optimise your Google Ads?
Let's discuss your current setup and how we can improve performance.
Get StartedTrusted by
teams and organisations I work with
