David Kloeber Consulting

    Freelance Digital Marketing Consultant

    Hi, I'm David! An experienced Google Ads consultant with a strong background in SEO and Digital Marketing. I help businesses across Australia and New Zealand with data-driven strategies to hit performance targets.

    David Kloeber

    About Me

    I'm David Kloeber, a Melbourne-based performance marketing specialist with over a decade of experience optimising paid search, SEO, and paid social campaigns for B2B and e-commerce brands.

    My approach is simple: clean data, rigorous testing, and transparent reporting. I focus on the mechanics that actually move CPA, ROAS, and qualified pipeline–without the fluff or vanity metrics.

    Whether you need a full-scale Google Ads overhaul, technical SEO fixes, or measurement infrastructure that your team can trust, I bring hands-on execution and strategic clarity to every engagement.

    Trusted By

    Brands and organisations I've worked with

    SpinTel
    Latrobe Community Health Service
    Country Care Group
    Madewell Products
    Jacaranda
    Wiley
    Omni Group
    Country Road Group
    Streamtime
    Goldie + Ace
    Fizz Kidz
    National Theatre
    Little Red Trucks
    National Ballet School

    Core Services

    Comprehensive solutions to drive measurable growth across paid and organic channels.

    Google Ads

    Paid Search Management & Audits

    Account restructures, keyword & query control, PMax guardrails, budget pacing, and rigorous testing to hit CPA/ROAS targets.

    What I can offer

    • Account & campaign architecture (SKAG‑lite, negatives, query mapping)
    • PMax guardrails, brand isolation, budget pacing & anomaly alerts
    • Ad assets & landing page testing with crisp readouts
    • Audits: structure, queries, budgets, tracking, data quality

    Expected outcomes

    • Lower CPA/ROAS volatility
    • Faster testing cycles
    • Cleaner intent coverage

    SEO & GEO

    Organic & AI Search Optimisation

    Technical fixes, IA, content strategy, and local SEO to win intent across search & AI overviews without fluff.

    What I can offer

    • Technical SEO (crawl, speed budgets, sitemaps, structured data)
    • Information architecture and intent mapping
    • Editorial playbooks and local SEO ops
    • AI overview resilience (FAQ, schema, freshness)

    Expected outcomes

    • More qualified organic traffic
    • Coverage across product & location terms

    Meta & LinkedIn Ads

    Paid Social Management

    Audience design, offer testing, creative iteration, and funnel measurement to drive qualified pipeline.

    What I can offer

    • ICP & audience seeds, creative hypotheses, message‑market fit
    • Offer & format testing (lead gen, traffic, remarketing)
    • Full‑funnel measurement & sales feedback loop

    Expected outcomes

    • More SQOs
    • Shorter time‑to‑first‑meeting

    Questions about which service is right for you?

    Supporting Capabilities

    Technical infrastructure and measurement systems that power sustainable growth.

    Google Analytics & Tag Manager

    Advanced Web Analytics & Conversion Tracking

    GA4 schemas, server‑side tagging, consent mode, lead quality scoring, and robust channel mapping.

    What I can offer

    • Event schemas & parameters, channel grouping hygiene
    • Server‑side tagging & consent mode configuration
    • Lead quality scoring & CRM loop

    Expected outcomes

    • Reliable data
    • Confident decisions

    CRM Setup & Integration Support

    HubSpot, Monday, etc.

    Source‑of‑truth setup, lifecycle stages, attribution plumbing, and automation hand‑offs to the sales stack.

    What I can offer

    • Lifecycle design & stage definitions
    • Attribution & UTM integrity end‑to‑end
    • Automation hand‑off & reporting schemas

    Expected outcomes

    • Cleaner pipeline
    • Sales‑marketing alignment

    Landing Pages & Microsites

    Lead Gen & E‑Commerce

    Fast, CRO‑first builds with clean tracking, speed budgets, and reusable components.

    What I can offer

    • Heuristic CRO & speed budgets
    • Design systems & component libraries
    • Clean tracking & experimentation hooks

    Expected outcomes

    • Higher conversion rate
    • Faster iteration

    Real‑Time Dashboards & Reporting

    Looker Studio, Supermetrics, Ahrefs, etc.

    Live KPIs and blended sources with pacing, anomaly flags, and stakeholder‑ready views for Search, Social and SEO.

    What I can offer

    • Blended data views & pacing
    • Anomaly detection & alerting
    • Stakeholder‑ready snapshots

    Expected outcomes

    • Clarity
    • Less manual reporting

    Client Testimonials

    What clients say about working together.

    "Great professional to work with. We were looking for someone to take over our Google strategy in terms of ads management and overall consulting on all things Google related. The only thing we regret is not approaching David earlier. We saw some excellent results in both cost reduction and lead generation for our restaurant. David is always available for questions and very detailed in his responses and great reporting."

    Philipp Hockenberger

    Philipp Hockenberger

    Brand Manager at Hofbrauhaus Melbourne

    "David has been working with Madewell Products for the past three years. As our trusted advisor and Head of Digital, David has played an instrumental role in driving significant growth, especially in our digital marketing efforts. His expertise in paid search, SEO, web development and analytics consistently delivered measurable results, allowing us to exceed our targets year after year. David's strategic approach and proactive communication have made him an invaluable partner, and I couldn't recommend him more highly!"

    Kerolos Kodous

    Kerolos Kodous

    COO at Madewell Products

    "I had the pleasure of working with David on our company's SEO, and he was absolutely fantastic! He significantly improved our rankings and overall visibility. His expertise and strategies brought great results, and we saw a clear boost in organic traffic. David is professional, knowledgeable, and a true expert in his field. I would definitely work with him again and highly recommend him to anyone looking to improve their SEO."

    Talia Meltzer

    Talia Meltzer

    Executive Director at Fizz Kidz

    Google Australia Official Case Study

    SpinTel achieves 21% lower CPA and 45% growth in conversions with Google Ads

    How a leading Australian ISP scaled customer acquisition with Google Ads Performance Max while improving efficiency across the board.

    45%
    More Conversions
    21%
    Lower CPA
    119%
    Growth in Value

    Frequently Asked Questions

    Common questions about working together